The Silver Bird group of companies

The Silver Bird Group has over the years, established itself as one of the dominant bakery and confectionery manufacturers in the country. A multi-million ringgit a year industry, Silver Bird is principally engaged in the business of bakery manufacturing, food retailing and wholesale / logistics of bakery ingredients. The group is made up of six operating subsidiary companies, each specialising in a key bakery-related business yet at the same time contributing synergistically to the growth of the group.

1960

Mr. Tan Chin Suan started Standard Confectionery in a rented premise in Jalan Tuanku Abdul Rahman, Kuala Lumpur.

1968

Standard Confectionery moved into its own premises.

1978

Awarded the franchise to manufacture Big Sister Fruit Cakes

1985

Standard Confectionery opened another factory in Taman Wahyu Light Industrial Area, Kuala Lumpur.

1989

Standard Confectionery purchased a new $3.3 million factory in Taman Usaha Ehsan, Kepong, to produce Silver Bird frozen cakes.

1990

Launch of Malaysia 1st frozen cakes on Standard Confectionery's 30th anniversary. Awarded a contract to supply mooncakes and fruitcakes to Amway.

1991

Awarded Product Excellence by our Prime Minister, Yang Berhormat Dato' Seri Dr. Mahathir for frozen cakes, first export of frozen cakes to Japan by a Malaysian company.

1992

Awarded a contract to supply bakery products to Malaysia Airline System. Factory expansion to total land of 50,000 sq. ft.

1993

Awarded a contract to supply bakery products to Malaysia Airline System. Factory expansion to total land of 50,000 sq. ft.

1994 Start-up of Asia Food as trading of bakery raw materials & ingredients and Asia Food Link of warehousing, distribution & management services for the food industry.
1996

Start-up of Madeleine Foods as centralised production and warehousing facility.

1997

The Silver Bird Group came into existence via a scheme of merger and acquisition between all the companies. Silver Bird Group is involved in manufacturing of frozen bakery product, chain bakery / cafe retail outlet and supply of bakery logistics.

1997 Start-up of Madeleine Cafe Sdn Bhd as bakery-cafe.
1997 Start-up of Madeleine Bakery Sdn Bhd as operator of bakery-cafes on a take-away basis.
1998
Awarded by:MITI 1998 Product Excellence Award for Silver Bird Speedzza
1998 Start-up of Madeleine Property Sdn Bhd as property management.
1999
Won the Enterprise 50 award.
2000

Won the Enterprise 50 award
(Silver Bird Group Bhd was ranked number 10 amongst the 50 winners)
2000
Awarded ISO 9001.
Accredited by Lloyd's London.