| 1960 |
Mr.
Tan Chin Suan started Standard Confectionery in a rented premise
in Jalan Tuanku Abdul Rahman, Kuala Lumpur.
|
| 1968 |
Standard
Confectionery moved into its own premises.
|
| 1978 |
Awarded
the franchise to manufacture Big Sister Fruit Cakes
|
| 1985 |
Standard
Confectionery opened another factory in Taman Wahyu Light Industrial
Area, Kuala Lumpur.
|
| 1989 |
Standard
Confectionery purchased a new $3.3 million factory in Taman Usaha
Ehsan, Kepong, to produce Silver Bird frozen cakes.
|
| 1990 |
Launch
of Malaysia 1st frozen cakes on Standard Confectionery's 30th anniversary.
Awarded a contract to supply mooncakes and fruitcakes to Amway.
|
| 1991 |
Awarded
Product Excellence by our Prime Minister, Yang Berhormat Dato' Seri
Dr. Mahathir for frozen cakes, first export of frozen cakes to Japan
by a Malaysian company.
|
| 1992 |
Awarded
a contract to supply bakery products to Malaysia Airline System.
Factory expansion to total land of 50,000 sq. ft.
|
| 1993 |
Awarded
a contract to supply bakery products to Malaysia Airline System.
Factory expansion to total land of 50,000 sq. ft.
|
| 1994 |
Start-up
of Asia Food as trading of bakery raw materials & ingredients
and Asia Food Link of warehousing, distribution & management services
for the food industry. |
| 1996 |
Start-up
of Madeleine Foods as centralised production and warehousing
facility.
|
| 1997 |
The
Silver Bird Group came into existence via a scheme of merger and
acquisition between all the companies. Silver Bird Group is involved
in manufacturing of frozen bakery product, chain bakery / cafe retail
outlet and supply of bakery logistics.
|
| 1997 |
Start-up
of Madeleine Cafe Sdn Bhd as bakery-cafe. |
| 1997 |
Start-up
of Madeleine Bakery Sdn Bhd as operator of bakery-cafes on a take-away
basis. |
1998
|
 |
Awarded
by:MITI 1998 Product Excellence Award for Silver Bird Speedzza
|
|
| 1998 |
Start-up
of Madeleine Property Sdn Bhd as property management. |
| 1999 |
 |
Won
the Enterprise 50 award. |
|
| 2000 |
 |
Won the Enterprise 50 award
(Silver
Bird Group Bhd was ranked number 10 amongst the 50 winners) |
|
| 2000 |
 |
Awarded
ISO 9001.
Accredited by Lloyd's London. |
|