In 1934, Lee Biscuit was incorporated in Singapore with a vision of providing the best biscuits around. Since then The "Bell" brand has become a household name, synonymous with good taste and quality, the traditional way.

Keeping in line with its vision and its commitment, Lee Biscuits relocated its operations to Johor Bahru in 1955 with new acquisitions that enabled them to grow its product line and overall operations.

Lee Biscuits has embraced the new era with renewed vigor and has dedicated millions of ringgit to upgrade and expand. Some of its new and bold acquisition includes state of art technology in baking and packaging production. This ensures clean and hygienic production that is fully automated. R&D facilities not only develop new taste and products but continuously seek ways to upgrade the manufacturing process and increase its quality. Our team of marketing professionals continue bringing you the quality and traditional taste which Malaysian and Singaporean have enjoyed for decades and look forward to its task for the future and beyond. We look forward to expanding our line regionally and globally and work towards this objective with unrelenting dedication.

As we look towards the dawning of a new global era, Lee Biscuits has taken this opportunity as pioneers, to reposition and upgrade its processes to exceed the demands of its customers discerning and varied tastes.

We are after all, Lee Biscuits traditionally yours, the modern way.